i play., Inc. was founded in 1982, and focuses on values that prioritize protecting our children and the earth.
The company is committed to leadership in continually learning and sharing information with parents about product materials and potential health and safety issues.
i play products undergo extensive testing and conform to all US ASTM, FDA and CPSIA standards. They are designed in Asheville, NC in close collaboration with factories in China, Thailand, Korea and Taiwan in order to monitor the product, environmental, and social standards.
i play.® focuses on protecting babies from the outside. i play.® products have colorful designs as well as safe and convenient features that encourage healthy lifestyles through play.